Naterra International, which is based in Coppell, Texas, just outside of Dallas, has entered the Korean market with its first brick-and-mortar store in the country. Naterra currently operates in the United States, as well as in multiple markets in Asia Pacific and South America. The company manufactures several brands including TIGI Cosmetics, Aqua Spa, Wildflowers Skincate, Tree Hut and Baby Magic.

The new retail space, on the luxe high street of Cheongdam crossroads in Korea, will serve as the official Korean flagship and home to its TIGI brand.

The new space is 5,000-sq. ft.,with striking displays that showcase products from TIGI’s hair care lines – Bedhead and S Factor – as well as TIGI Cosmetics. The store will also carry Naterra’s other brands.

Jin Song, CEO of Naterra, said: “For generations, Naterra has been committed to developing and manufacturing personal care products of the highest quality to promote a better lifestyle. Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy.”

TIGI Founder, Anthony Mascolo added, “In the USA, working with Naterra has brought an expertise that’s allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser. We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea.”